Anua Niacinamide 10 + TXA 4 Serum, Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin, Korean Skincare, 1.01 fl.oz

Honestly, I loved this serum. I’ve been very consistent using it for the past 3 weeks, and I can already see a noticeable difference in my skin. It looks more even, brighter, and with a much better texture. The combination of niacinamide, tranexamic acid, and hyaluronic acid works really well. It’s lightweight, absorbs quickly, and hasn’t caused any irritation. I use it both morning and night, and it layers perfectly with the rest of my skincare routine. I will definitely keep using it and highly recommend it if you’re looking to improve dark spots, skin tone, and overall skin appearance.

Works great One of the best face serum I’ve ever tried It leaves my face feeling amazing, smooth and cleared my acne spots.

Another home run from Anua. This product is lightweight, and leaves your skin feeling firm, hydrated, and revitalized. Because it’s light on the face it can be layered if needed, or applied as a standalone. I also love that there is no unpleasant scent. It’s totally neutral. The product comes in a sturdy glass bottle with a dropper making application very easy, and ensuring that none will go to waste. My boyfriend has been dealing with melasma on his forehead-consequences of not wearing sunscreen consistently. Since this product doesn’t feel greasy or sticky I convinced him to let me apply this on his face (he wasn’t thrilled about this lol) . In less than a week the appearance of his melasma has improved significantly. Overall his skin tone also looks more even, and is starting to have a glow! Will update with photos around 4-6 weeks. Excited to see his long term benefits, since this product has been so beneficial so quickly.

This is a great product overall. To start off, I gradually integrated this serum into my skincare routine out of fear of upsetting the delicate balance of my combination skin - one drop every other day. In the first 2-4 weeks, I would see some small white heads here and there. When this happened, I'd minimize the amount of product used each day and/or the frequency in which I used it. 4 months in, I'm starting to experience some positive results. My skin tone has evened out overall. No more dark patches or spots. If I get a pimple, it clears, with minimal PIH. After a week or two, the spot is gone. Additionally, this serum helped me clear my combination dark circles (excess pigmentation and slight hollowness). Presently, I add three drops to my under eye area before using a topical retinol. I found this method to be a better course of treatment than OTC eye creams who advertise fixing this issue. Why? Because I was slowly able to customize the amount of niacinamide added to my under eyes over time, rather than shocking this skin with a new product all together. I don't like how this product is advertised by influencers - using two droppers full on the face in one sitting. I've found that if too much product is used on my skin, it becomes extremely sticky and uncomfortable. Half a dropper is enough when paired with consistency. Also, this serum has a higher concentration of niacinamide. So if you use other products with high concentrations, it could cause some irritation, inflammation, and hyper pigmentation. Hence, why I started low and slow. For full transparency, below is my skincare routine. I'm finally able to phase out make up, favoring tinted skin care products. But the key was going slowly with each product, adding one at a time and monitoring changes throughout my menstrual cycle. I'm 32. AM - Panoxyl (4%) - 10% Azelaic Acid - Vichy Mineral H.A. Serum (2 pumps) - 2-3 drops of this serum - Vanicream Vitamin C Cream - H.A. Moisturizer (specifically used under my eyes) - Thrive Causemetics SPF 50 Mineral Sunscreen (This sunscreen is also a moisturizer w/ Sodium Hyaluronate) - Typology Tinted Serums (I mix two shades match my skin tone) PM - Two Olay Melts or CeraVe S.A. Cleanser (Double Cleanse) - Dumie GHK-Cu Neck & Face Serum - 5-6 drops of this serum - Topical RetinAL (two pea sized amount - 0.1% on face, 0.2% on neck) - Olay 24 MAX Retinol Moisturizer or H.A. Moisturizer Other Products Used As Needed: - Vichy Normaderm S.O.S Acne Rescue Spot Corrector • At night on emerging blemishes (PM - as needed) • Thick layer on affected area • First apply a thick layer on, covering the blemish, then add other skincare products to non blemished skin. - The Ordinary Glycolic Acid 7% Exfoliating Toner • Appled with a clean cotton pad all over (AM/PM - twice a week) • For PIH, add to a paper towel and gently rub for 30 seconds (PM ONLY - as needed) * Follow up with Azelaic Acid to decrease any inflammation. - L'Oreal Paris Bright Reveal Dark Spot Exfoliant Peel, 25% AHA BHA PHA • Applied to my nose and chin only (PM - every other week - approximately 10 minutes) • Applied directly to a dark spot only (PM - no more than twice a week - 15 minutes) - depology Deepcare+ Serum-Infused Micro Dart Patche • Applied to under eyes or smile lines (PM - once a week)

Best serum I’ve ever used. In less than a month, my acne marks started fading noticeably, and my skin looked clearer and brighter. I honestly didn’t believe the hype when I kept seeing it on TikTok and had pretty low expectations, but this proved me wrong. It boosted my confidence in my bare skin. Compared to the serum I used before that cost $48, this is a much better deal. It lasts over a month even when used twice a day (and even longer if used once daily). It’s very hydrating to the point where I sometimes don’t even need a moisturizer afterward. My bottle lasted about six weeks, and the results have been amazing: lighter dark spots, clearer skin, and a real glow.

I LOVE this serum; it works wonders and fades dark spots. Leaves a nice even glow, that gives a glass skin effect. It doesn't have any strong smell and works very well with other skincare products. Did not irritate my skin at all. Honestly, I just love ANUA as a brand, they're amazing, and their products always do a more than decent job. Overall rating 9/10.

I am 52 years old and post-menopausal with mature, dry skin, and I’ve used many niacinamide serums over the years from brands like COSRX and The Ordinary, among others. This one from Anua genuinely stands out. What impressed me first was how well it balances effectiveness with comfort. Many niacinamide serums can feel either too weak to notice results or too strong and drying, especially on mature skin. This formula hits a sweet spot. It absorbs beautifully, layers well with the rest of my routine, and never feels sticky or heavy. With consistent use, I’ve noticed a real improvement in overall skin texture. Rough patches feel smoother, pores look more refined, and my skin just feels more even and polished. The addition of tranexamic acid and hyaluronic acid makes a noticeable difference, helping maintain hydration while improving tone and clarity without irritation. Most importantly, this serum does not dry out my skin or cause sensitivity, which is something I’m always cautious about at this stage of life. My skin feels calm, balanced, and comfortable after application, and over time it looks healthier and smoother overall. This is a thoughtfully formulated serum that delivers visible results without being harsh, making it especially well-suited for mature, post-menopausal, dry skin. It has earned a permanent place in my routine, and I would absolutely repurchase and recommend it to anyone looking for a niacinamide serum that truly performs.

My daughter introduced me to a this product. I’m really happy that I started using it cause I do see a difference in my skin tone and skin improvement. It is lightweight and has fairly good ingredients. I started with a small sample bottle at Christmas time and I still have it. I use this daily and there’s definitely a difference in the appearance of my skin. No breakouts and I would definitely recommend using this product.