ISSA mikro is a rechargeable baby electric toothbrush combining
silicone bristles with gentle sonic pulsations. The fun design
and bright colors, along with the Smile Helpers feature, provides
a safe, effective and fun way to teach children how to brush
their teeth. ISSA mikro toddler toothbrush from Swedish beauty
brand FOREO features extremely gentle silicone to prevent damage
to sensitive gum tissue and teeth enamel with 2 modes for
different needs; Brush Mode for gentle brushing and Massage Mode
for soothing gums.
Brand Story
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FOREO was founded in 2013 with a rebellious spirit. We thrive in
making a radical difference to our customers’ everyday lives,
transforming daily routines into vibrant rituals, with
cutting-edge technology & sleek, modern designs
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From the Manufacturer
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LITTLE TEETH ARE A BIG DEAL Just because baby
teeth are tiny doesn’t mean they can’t cause a whole lot of
trouble. Tooth decay, and the cavities it causes, is the #1
chronic disease for children, and 40% of children will develop
dental problems before they even reach kindergarten. To set up
your child for success, start good oral hygiene habits early by
caring for teeth and gums even before their first tooth emerges.
Not only does the ISSA mikro prevent issues in the future—it’s
also a great way to get your child used to brushing their teeth
twice a day, every day.
A REVOLUTIONARY WAY TO BRUSH YOUR BABY’S TEETH & GUMS
Existing products just don’t work—washcloths don’t clean well,
nylon bristles are harsh on gums, and electric children’s
toothbrushes can chip teeth or cause a choking hazard. So we
decided to design something better. The breakthrough ISSA mikro
uses sonic power and food-grade silicone to make brushing your
baby’s teeth safe, effective, and fun for you and your child.
COMPLETE ORAL CARE SOLUTION Six thousand delicate
pulsations per minute clean teeth and massage gums for children
ages zero to four.
SUPERIOR SAFETY STANDARDS BPA-free, completely encased
design is made from food-grade silicone that is nonabrasive and
bacteria-resistant.
FUN & EFFECTIVE TOOTHBRUSH TRAINING The 100% waterproof
brush is a fun way to encourage a y brushing routine and
only needs to be charged twice a year.
DENTIST-ENDORSED “I recommend the ISSA mikro as a
head-start tool to familiarize young children with a toothbrush
and good oral care habits. The pulsations and gentle bristles
ensure an effective cleaning in the tiniest of areas.” – Esther
Lee, DMD “Babies can start to get teeth as early as four months
old. While they are nursing, the sugar from their mother’s milk
can actually harm the newly forming teeth if left there for too
long. The ISSA mikro provides a great solution to this problem.
The silicone brush gently and effectively washes away milk and
bacteria from teeth and gums, preventing early childhood caries.
I highly recommend it.” – Meagan Lindquist Ramey, RDH
About the Startup Describe your product in 3 words.
Gentle Effective Fun
How did you come up with the idea for this product?
Our Vice President Antonius was inspired to create the ISSA
mikro when he was spending time with his nephews one summer. He
saw them playing with a giraffe toy for hours, but saw them fuss
and struggle with the simple act of brushing for even 30 seconds.
That’s when it hit him—why not make a children’s toothbrush that
is as fun and safe as their favorite toys? He knew FOREO’s sonic
technology worked, but wanted to make something that babies would
actually want to use. After thousands of design iterations and
relentless safety testing, we created the ISSA mikro–the world’s
first electric toothbrush that makes brushing safe, effective,
and fun.
What makes your product special?
The ISSA mikro is the only baby toothbrush that combines
silicone bristles and gentle sonic pulsations. It is suitable for
children ages zero to four and provides from teething
pains. The delicate sonic pulsations comforts and calms babies to
make brushing better for babies and painless for parents.
What has been the best part of your startup experience?
We love that startups encourage creative thinking and pushing
the envelope. Startups like us don’t just make products—we create
solutions that fit your life. Rooted in smart Swedish design, we
believe in designing for the future instead of just improving on
existing products. This is what inspires us.
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